Grupeer is proud to announce the partnership by having a new loan originator money U Finance.

Grupeer is proud to announce the partnership by having a new loan originator money U Finance.

Grupeer is proud to announce the partnership by having a brand new loan originator- Cash-U Finance. The main mission of Cash-U loans would be to assist anybody, who has got starred in a hard situation that is financial. Mixing technology that is together new latest styles in cyber-security and up to date device learning algorithms, Cash-U Finance brings easy to get at microloans to anyone across Russia.

Cash-U is just a fairly young business- it had been established in might 2017, loan till payday Norcross GA but began operations in September 2018. The brand-name Cash-U maybe not inadvertently is consonant because of the cashew pea pea nuts. Within the Russian language there clearly was an idiom “cracking nuts”, which can be a synonym into the English idiom “like a piece of cake” and means one thing very easy and fast. This brand aims to inform the tale of the way the loans of Cash-U are easy to get at in a period that is short of.

The founders’ goal would be to result in the personal bank loan market extremely technical and customer-friendly. They usually have leveraged their expertise in micro-financial businesses in one part while the marketing that is online on one other part. This perfect blend permitted producing the high-tech customer home loan company- Cash-U Finance. Presently, 73 very skilled specialists are utilized in the business.

In the present climate that is economic individuals, every so often run into the problem, if you have no money kept after the wage by the end associated with the thirty days. In certain situations that are urgent, every person can ask buddies to borrow cash. Furthermore, in the event that individual has delayed re re payment for almost any bill, the credit score gets spoilt and these consumers are undesired by banking institutions. Therefore, right here the accessible payday advances may be found in.

Business design

The lifecycle of this loan is composed of 5 phases. The customer registers on the website and link the payment solution to his or her account in the beginning. The document is checked for authenticity at this stage. Next, may be the scoring procedure. The brief questionnaire, which will be needed by the regulator permits running all the way through Big Data information warehouses (around 30). Roughly 10,000 parameters are analyzed within 20 moments and generally are checking out the company’s scoring model. The fraudulence detector can be working during this period.

The next to stages that are fifth getting the amount of money towards the client’s bank card, spending it right right back and in undesirable situation commercial collection agency. To make your debt collection procedure since efficient as you are able to, four collection stages are made with respect to the quantity of times of the missed payment. This type of approach that is tailored business collection agencies makes Cash-U Finance a frontrunner in this industry- your debt collection rate is more than the industry average.

The scoring that is proprietary regarding the business additionally enables making smart choices when it comes to lending cash. It is all feasible because of machine learning algorithms, usage of big databases and alternate information sources. The scoring model’s approval price for brand new customers is 20% and 70% for coming back clients.


An extremely technical online marketing strategy enables attracting a good brand new market. Furthermore, customer commitment is impressive- more than 80% of customers are using the loan over and over over repeatedly. Presently, Cash-U Finance has 15,000 clients that are returning. Another key to success is really a wide array of items, this enables offering extra services and products to clients.

In Russia, there clearly was amazing need for payday advances, therefore it is crucial that you give attention to your target clients. Cash-U Finance is designed to provide clients between 25-55 years old having an income that is average of RUB (Eur280-430) and require the mortgage as a result of some unanticipated occasions. The customers that are typical now are either women or men, between 25-40 years old with greater education and staying in towns with a populace above 15,000 individuals, working and an income as much as Eur570. The attention price is in line with all the legislation and rivals’ rates. The normal loan is Eur90 for first-time consumers and merely over Eur130 for the going back customers. The present loan profile is about Eur750,000 additionally the income for 2019 is much significantly more than Eur4 million.


The owners of the organization have begun to operate into the cash advance market a number of years ago and also have witnessed industry minus the legislation. Recently a complete large amount of modifications had been implemented therefore the legislation got tough. Numerous players have remaining the market as a result of that, but Cash-U Finance contrary got well informed in the environment that is regulated. Which means that the shareholders have actually the proper mindset to produce a product that is strong.

The investors genuinely believe that the legislation enables micro-financial companies to contend with conventional banks and supply more advanced items as time goes by. Another aim of this ongoing business is always to develop various other areas- in Asia. We wish by using assistance from funding Cash-U Finance will raise on Grupeer platform, these objectives are better to achieve! Welcome, Cash-U Finance!

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